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第一筆上一筆下一筆最末筆筆數:10/79
修正電視節目與廣告區隔置入性行銷及贊助管理辦法(Amendment to Regulations for Distinguishing Television Program from Advertisement, Product Placement, and Sponsorship Messages)
國家通訊傳播委員會於 2019 年 3 月 8 日修正「電視節目廣告區隔與置入性行銷及贊助管理辦法」,茲摘要重點如下:
(一) 放寬節目與其插播之廣告區隔認定之規定,刪除節目名稱之呈現與特定廠商電話、網址、標識或標語相同之限制。
(二) 放寬節目置入性行銷不得有之行為,刪除電視節目不得過度呈現商品、商標或服務之規定。
(三) 修訂兒童節目不得接受贊助之規定,並延長非本國自製節目不得接受冠名贊助之時段限制為每晚七時至十一時。
(四) 增訂政黨、政黨黨務工作人員、擬參選人或候選人,及公民投票案不得於電視節目中冠名贊助。

報告人:劉康身律師/管乃茹律師

On 8 March 2019, the National Communications Commission announced the amendment to the Regulations for Distinguishing Television Program from Advertisement, Product Placement, and Sponsorship Messages. We summarize the key points below:
(1) The rules distinguishing television program from the advertisement are loosen. The restrictions to present the telephone number, website, logo and slogan of a certain sponsor on the program title are removed.
(2) The rules restricting product placement are loosen. The restrictions on excessive presentation of products, trademarks or services in a television program are removed.
(3) The rules prohibiting television programs specifically for children from accepting title sponsorship are amended. The restriction on title sponsorship on foreign television programs is prolonged from 7 p.m. to 11 p.m. every day.
(4) A provision that a television program shall not accept title sponsorship from any political party, staff of a political party’s affair, prospective political candidates, political candidates and referendum is added.

Reported by: Kang-Shen Liu / Naiju Kuan

惇安法令雙週刊 第 316 期

第一筆上一筆下一筆最末筆筆數:10/79
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