| 關 鍵 詞： |
交通權；公眾運輸；消費者自主；品質管制 |
| 中文摘要： |
UBER 案經媒體報導，為有別於市場計乘車服務的優質交通運輸服務，本文嘗試從民眾交通需求、駕駛營運登記管理、UBER 網路平台功能及品質管制等面向探討，並認為已依現行法合格登記交通運輸服務營運之駕駛人，想要透過 UBER 軟體的平臺，在營運市場上異業結盟的商機，並刺激市場業者服務品質的提升，公部門自當樂觀其成。
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| 英文關鍵詞： |
Transportation Right；Public Transportation Service；Consumer Self-awareness Decision；Quality Control |
| 英文摘要： |
UBER is reported a better transportation service choice different from the taxi transportation in Taiwan. This article holds the opinions that:
(1) Public transportation need, operation management and service quality control of driver and carrier should be considered in UBER case, and
(2) Government department would be a public policy supporter if a lawful and registered driver or carrier as a member of UBER could join a win-win operation with Cross-Industry alliance strategy and gain better advantage or profit.
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| 目 次： |
壹、前言
貳、民眾交通權與市場需求的思考
參、資通訊服務與跨業合作的思考
肆、品質管制面向的思考
一、業主公司管理面向
二、公部門監理功能面向
伍、UBER 案建議－代結論
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