法學期刊
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論著名稱: 仿冒表徵及欺罔或顯失公平行為之執法檢討與展望(The Law and Practice of Articles 20 and 24 of the FTA - A Retrospect and Prospect)
編著譯者: 劉孔中薛景文
出版日期: 2013.01
刊登出處: 台灣/公平交易季刊第 21 卷 第 1 期 /67-107 頁
頁  數: 33 (授權者自訂售價) 點閱次數: 757
下載點數: 198 點 銷售明細: 權利金查詢 變更售價
授 權 者: 劉孔中
關 鍵 詞: 表徵欺罔顯失公平混淆消費者保護
中文摘要: 在過去二十年間,國內外經濟情勢劇變,公平法五度修正,商標法七次修正。本文回顧公平法第 20 條仿冒表徵以及第 24 條欺罔或顯失公平相關實務,並探討其中問題點。本文第一個重點是檢討公平會關於公平法第 20 條見解因為商標法修改而必須變更之處,並提出因應商標法修改該條的修正建議:最好是將該條刪除後移入商標法,並進一步合理化商標法。如果繼續維持本條,該條第 1 項第 1、2 款「混淆」改為「混淆之虞」,第 3 款增加「混淆之虞」此項危險之結果。本文第二個重點是檢討公平法第 24 條實務上的重要爭議,並對未來發展之方向提出建議:在公平法的體系架構之下,可適度將消費者保護的職掌與考量納入公平法。至於立法技術,可以在第 24 條增訂第 2 項,規定消費者保護的具體原則或是條列黑名單,或者在第三章增訂一節,專門規範業者與消費者間(B2C)的不公平行為,其中可以包括多層次傳銷以及從公平會實務中提煉出的當然違法行為。
英文關鍵詞: SymbolConfusionLikelihood of ConfusionConsumer ProtectionDeceptive or Obviously Unfair Conduct
英文摘要: In the past two decades economic situations, both domestic and international, have undergone tremendous changes. Along with it, the Fair Trade Act (FTA) and the Trademark Act have been revised five and seven times respectively. This paper examines the legal practices of Articles 20 and 24 of the FTA and look into issues arising therefrom. Its first focal point is to analyze the views on Article 20 by the Fair Trade Commission that need be to adapted to the revised Trademark Act and also to propose an amendment to Article 20, namely either to delete it from the FTA and insert into the Trademark Act, or to at least replace "the same or same-classed goods" stipulated in (1)(iii) with "the same or similar goods," "confusion" stipulated in (1)(i)and (ii) with "likelihood of confusion," and to add "likelihood of confusion" to (1)(iii). The second focal point of this paper is to propose that consumer protection be included as one of the objectives of Article 24. It could be achieved via adding Paragraph 2 to Article 24 or adding a specific section to Chapter 3 to prohibit the unfair practices by businesses against consumers (B2C).
目  次: 一、前言
二、仿冒表徵
(一)表徵的認定
(二)相關事業或消費者所普遍認知
(三)相同或類似使用的界定
(四)混淆的定義及認定
(五)對未經註冊之外國著名商標的保護
(六)因為商標法修改而公平會見解必須變更之處
(七)展望與建議
三、欺罔或顯失公平的行為
(一)欺罔或顯失公平行為的判斷標準
(二)具體的行為類型
(三)與限制競爭行為以及特定不正當競爭行為之區分
(四)公平會實務見解之檢討
(五)歐盟不公平商業活動指令的啟示
(六)展望與建議
四、結語
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