| 關 鍵 詞： |
加盟關係；公平交易委員會對於加盟業主經營行為案件之處理原則；資訊揭露義務；顯失公平；正當理由；商業機密 |
| 中文摘要： |
公平交易委員會頒布「公平交易委員會對於加盟業主經營行為案件之處理原則」以規範加盟業主與加盟店之關係，其中第 3 點課予加盟業主資訊揭露義務，以平衡雙方不對等地位。然而，該處理原則對於未揭露重要加盟資訊行為之評價是否未逾越公平交易法母法，是否符合法律優位原則，值得探討；又該處理原則第 3 點定有「正當理由」之例外規定，應如何操作，亦值得探討，此二者為近期 4 則臺北高等行政法院之判決中呈現兩個重要課題。
本文透過實務見解與學說之整理，先歸納公平交易法第 25 條「顯失公平」之意義，再論述未揭露加盟重要資訊屬於顯失公平行為，肯認該處理原則符合法律優位原則；並且，統整歸納公平交易法上各種規定之「正當理由」之規範法理，並以之作為借鏡，塑造出「正當理由」之內涵，再評析四則判決中所爭執「基於便利商店特性，選定店址後方能揭露」、「商業機密」並非「正當理由」，而「品牌首次引進臺灣」之主張則須依資訊性質而定。
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| 英文關鍵詞： |
Franchise Relationship；The FTC Guidelines on Franchisors’ Operating Conducts；Obligations to Information Disclosure；Obviously Unfair Conduct；Fair Reasons；Business Secrets |
| 英文摘要： |
Fair Trade Commission issued "the FTC Guidelines on franchisors' operating conducts" to regulate the relationship between franchisors and franchisee. In order to balance unfair position, the Point 3 of the Guidelines makes franchisors obliged to provide written information prior to entry into agreement with trading counterpart. However, it is necessary to discuss whether the Guidelines' evaluation of nondisclosure conducts goes beyond the Fair Trade Act, and whether the Guidelines is in conformity with principles of supremacy of law. Then, the Point 3 of the Guidelines also regulated the "fair reasons" exception. Thus, it is necessary to discuss how to operate this exception. The mentioned two topics are presented on the four judgements of Taipei High Administrative Court.
This article makes induction on the meaning of "obviously unfair conduct" of Article 25 of the Fair Trade Act, and explains that the nondisclosure conduct is the obviously unfair conduct, then concluding that the Guidelines is in conformity with principles of supremacy of law, by sorting out courts' opinions and academia's theories. Furthermore, this article sorts out the juridical logic of other Articles about "fair reasons" of the Fair Trade Act, being the mirror of building the meaning of "fair reasons". Then, this article tries to comment on the holdings about "Based on the characteristic of convenient store, it is possible to disclosure only after franchisees have chosen the location of the stores.", "business secrets" and "Introducing from abroad to Taiwan for the first time". The first and second reason are not "fair reasons". However, whether the third reason is "fair reasons" depends on the type of the items.
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| 目 次： |
壹、前言
貳、案例整理
一、臺北高等行政法院 104 年度訴字第 421 號判決
二、臺北高等行政法院 105 年度訴字第 872 號判決
三、臺北高等行政法院 105 年度訴字第 846 號判決
四、臺北高等行政法院 105 年度訴字第 1686 號判決
參、判決評釋
一、加盟重要資訊揭露義務之法理
（一）概說
（二）第 25 條「顯失公平」之意義
（三）未揭露加盟重要資訊屬於顯失公平行為
（四）評析
二、加盟重要資訊揭露之例外情形
（一）概說
（二）公平交易法上其他「正當理由」之啟示
（三）重塑「加盟處理原則」第 3 點但書之「正當理由」
（四）基於便利商店特性，選定店址後方能揭露「前一會計年度終止加盟之比例」、「銷進比及最低建議進貨量」
（五）商業機密
（六）加盟品牌首次進入臺灣，尚無臺灣實際案例風險可資提供
（七）小結
肆、結論
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