| 關 鍵 詞： |
隱私保護；競爭法；品質；非價格因素；數位監管合作論壇；法規調適 |
| 中文摘要： |
隱私保護日受重視連帶產生競爭法與隱私法兩者之間的邊際衝突與具體適用爭議，隱私應否納入競爭執法分析一事，早期無論是實務見解抑或學說討論大抵採否定見解，近期則獲得各界肯認，學理提出三種納入可能依據中以非價格因素觀點最獲青睞。在隱私視為非價格（品質）因素之前提下，現階段實證研究闕如成為具體判斷標準建立的重大阻礙，為避免隱私納入競爭判斷難脫模棱兩可之譏，除可參考歷來其他非價格因素的採行經驗，亦有以損害與利益之間的「比例關係」作為隱私評估標準之建議可資留意。隱私納入競爭判斷尚有三個應予關注的關聯議題，包括 1、利益衡量後的可能處理機制；2、隱私保護與促進競爭之間是否存在「非互補性」關係，以及 3、如何建立相關主管機關之協調與合作機制，對此，英國近期所推動的數位監管合作論壇（DRCF）著實具有高度的參考價值。回歸國內發展，除可參考國際作法動必要的監管機關跨部門合作機制，競爭主管機關對此一議題亦宜持續掌握涉及隱私並可能觸發競爭問題之新興商業模式與事業活動，以利逐步建立隱私作為非價格（品質）因素納入競爭判斷之可用評量標準。另為避免實務操作上出現競爭優先情形，國內亦應同步思考個人資料保護法之完備程度與調適課題。
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| 英文關鍵詞： |
Privacy Protection；Privacy Law；Competition Law；Quality；Element of Non-price Competition；Digital Regulatory Cooperation Forum；Regulatory Adjustment |
| 英文摘要： |
In the digital economy, the flow of data facilitates competition among goods and services. The sharp increase in user privacy infringement has aroused the attention of those engaged in the enactment of personal data protection legislation. The proliferation of data privacy laws has in turn begun to impact the flow of data and has brought about a myriad of new interactions between the data privacy and antitrust law. When the data privacy law clashed at the margins with the antitrust law, both practical insights and theoretical discussions as to whether the competition analysis framework should take into account data privacy were both initially quite negative in the early stages. However, in recent years, major countries have affirmed that competition enforcement should consider the impact of data privacy since, among relevant theories, privacy as an "element of non-price competition" and as a dimension of quality has become increasingly popular. In order to resolve the possible ambiguity of privacy as a quality factor in competition analysis, in addition to past experiences of evaluating other non-price factors, scholars have also suggested that the proportionality between harm and benefit can be used as the evaluation standard. There are three related issues that should be considered regarding the interaction between data privacy and competition law, namely, (1) the possible handling mechanism after interest measurement; (2) the existence of "non-complementarity" between privacy protection and competition promotion or not; and (3) how to establish a coordination and cooperation mechanism between relevant regulatory authorities. On the last issue, a useful reference is the Digital Regulatory Cooperation Forum promoted by the United Kingdom. On the other hand, major countries are also considering the completeness of the domestic personal data protection law and the need to amend the law in order to avoid the so-called "competition first" perspective in practice. Finally, this paper compares the possible problems faced as a result of the current situation in Taiwan and puts forward suggestions for future development from the perspectives of competition and data privacy protection.
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| 目 次： |
一、前言
二、隱私保護與市場競爭
（一）資料利用與資料保護
（二）隱私保護法制遞嬗
（三）資料利用、保護與市場競爭
（四）小結
三、隱私保護應否納入競爭執法架構
（一）否定說
（二）肯定說
（三）隱私納入競爭分析架構之具體判斷標準
（四）小結
四、隱私納入競爭判斷之關聯重要議題
（一）利益衡量後之可能處理機制
（二）隱私保護與促進競爭之間是否存在「非互補性」關係？
（三）相關主管機關之合作機制：以英國數位監管合作論壇（DRCF）為例
（四）國內對應觀察與建議
五、結論
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